Experience
Work Experience
April 2021 - Nov 2025
Lead Product Designer
Neuroglee Health
Led end-to-end UI/UX design for the patient app, caregiver app, and dashboard owning everything from feature conceptualization to wireframes, prototypes, and final developer handoff Created and implemented the company’s full branding, including logo (2nd version), visual identity, design systems, and all supporting assets across digital and print Directed UX UI and created asset designs for all multi-domain digital interventions for patients with MCI/dementia and caregiver companion solution, overseeing the full product design journey pipeline from ideation to execution. Led UX research efforts including clinician interviews, usability testing, and stakeholder feedback sessions to guide iterative product improvement Defined and scaled design processes, design systems, and documentation to support consistency and efficiency across product lines
Sep 2019 - Jan 2021
Product Designer
HMI Medical ( formerly known as MHC asia )
I led the full UI/UX design for the BetterHealth app, enhancing usability through user flows, screen designs, and custom illustrations. I developed wireframes, prototypes, and storyboards to communicate designs effectively and identified areas for improvement in existing digital assets. By overseeing research, testing, and analyzing web performance, I ensured data-driven design decisions. Collaborating closely with product and engineering teams, I crafted solutions that balanced user needs, business goals, and technical constraints while resolving implementation challenges to maintain a seamless user experience.
Oct 2016 - Sep 2019
Lead Visual Designer
AlphaNova Pte. Ltd.
Visual designer across products, working with product managers and engineers to deliver quality experiences. Define design strategy, create wireframes and prototypes, support user-centered testing and accessibility, and collaborate with developers to implement mobile-first, responsive designs.
Education
2013 - 2015
Chatsworth Mediart Academy
Singapore
Commercial and Advertising Art
2013 - 2015
Chatsworth Mediart Academy
Singapore
Commercial and Advertising Art
