Experience
Work Experience
April 2021 - Nov 2025
Lead Product Designer
Neuroglee Health
Led 0→1 product and UX/UI design for patient, caregiver, and provider platforms, operating across global teams and establishing design as the core alignment function. Built the company’s full brand and design system, delivered major usability gains (30%) through research and testing, and redesigned key workflows for clarity and efficiency. Implemented scalable design processes, partnered with QA on A/B testing, and produced high-fidelity prototypes that helped secure three major U.S. healthcare partners.
Sep 2019 - Jan 2021
Product Designer
HMI Medical ( formerly known as MHC asia )
I led the full UI/UX design for the BetterHealth app, enhancing usability through user flows, screen designs, and custom illustrations. I developed wireframes, prototypes, and storyboards to communicate designs effectively and identified areas for improvement in existing digital assets. By overseeing research, testing, and analyzing web performance, I ensured data-driven design decisions. Collaborating closely with product and engineering teams, I crafted solutions that balanced user needs, business goals, and technical constraints while resolving implementation challenges to maintain a seamless user experience.
Oct 2016 - Sep 2019
Lead Visual Designer
AlphaNova Pte. Ltd.
Visual designer across products, working with product managers and engineers to deliver quality experiences. Define design strategy, create wireframes and prototypes, support user-centered testing and accessibility, and collaborate with developers to implement mobile-first, responsive designs.
Education
2013 - 2015
Chatsworth Mediart Academy
Singapore
Commercial and Advertising Art
2013 - 2015
Chatsworth Mediart Academy
Singapore
Commercial and Advertising Art
